The Holidays in 2020 were a lot different from years past. After almost a full year of pandemic-related disruptions, the realization that even the most wonderful time of the year wasn’t going to be the same, really stung. Enter San Pellegrino Mixers. We tapped into the insight that people were missing everything - including their bartenders, and brought a beloved experience to their social distance approved homes. Our San Pellegrino Virtual Bartender brought a lot of buzz for our holiday-ready cocktails and shifting San Pellegrino Mixers from partial to full distribution across all Costco stores.

An AR experience launched via a custom on-pack sticker with a QR code, led users to engage with an at-home mixologist, serving up several cocktails from award-winning Dante’s Bar in New York City.