TRICKS OF THE TRADE

A little more than a year into overseeing the Nestlé Waters business, the company sold their domestic bottled water business to a joint VC entity. The brand new company would be called BlueTriton Brands. During the first couple of years there was a lot of change happening for the brands, from packaging to reformulations, to new internal leadership. So when it came time to show up at the biggest trade show of the year, they needed help to tie it all together.

From a concept that pulled all the brands together, to swag, to experiences at the event, BlueTriton X NACS showcased each of the brands distinct personalities while establishing a brand new take on a beverage company in the category.