Following a stunning packaging restage and the streamlining of their broader portfolio, ORIIGIN Sparkling was a huge bet for BlueTriton Brands. We knew our ORIGIN shopper was seeking more than just hydration - it’s the constant quest for inspiration keeps them going. So we developed an experience that let’s them pour on the party, bringing simple refreshing cocktails and entertaining tips plus some stylish bar vibes, right into their home.

The team concepted an AR cocktail experience worthy of the craft, with stylistic cues throughout that kept the ORIGIN brand top of mind. Promoted across various media outlets and on retailer.com sites, the national QR code drove engagement and purchase across a wide swath of ORIGIN enthusiasts, and kept them refreshingly inspired all season long.