ERIN GORDON

I am not your typical creative marketing leader and I’m definitely not what you’d expect. For one thing, I started out in an entirely different career, as a clinical social worker, which makes me both a seasoned professional and refreshingly new to the industry.

What does all of this have to with marketing? Quite a lot, actually. 

The thread that runs through is a passion for persuasion and changing behavior – I like to think, for the better. As a visionary creative leader, I blend a rich background in human behavior with a love of writing, storytelling and ideas. My unique combination of  skills and experience allows me to lead with empathy while bringing a strategic, business-minded approach to every engagement – all tempered with a hefty dose of humor. I have propelled my career transition through a mix of curiosity, talent and adulting. And I know how to sell ideas – which, let’s face it, is half the battle.

Getting people to feel something about the work is everything.

An unabashed “word nerd,” my expert communication skills, fresh perspective and creative problem-solving drive valued solutions for teams, agencies and brands. Most of all, I’m energetic and passionate about developing and growing talent – from individuals to world-class teams, local and global. I have a track record of inspiring teams; to think big, to create and execute award-winning campaigns; all while moving at the speed of life.