Working on Unilever means you get to touch a plethora of brands, but arguably none are more fun than ice cream. And when it’s Good Humor, there’s a youthful, playful tonality carried through all the work.

We were tasked with refreshing a look and feel for the brand and making it feel more personal for a variety of local markets. Along with my team, I concepted visual references and headlines for several major markets, including San Francisco, Atlanta, Miami, Seattle and of course our beloved New York. With OOH, in-store POS, radio and more, we enticed shoppers to experience their own version of the “Joyhood”campaign, with the summer flavors they’ve known and loved for years – right in their hometown..