GROUP Creative Director | WRITER | CONCEPTOR

EXPERIENCE

Grounded – Westport, CT (4/24 – Present) Creative Consultant/Director

·     Provides client management, creative strategy and conceptual/copywriting services to a Pharma client, with an emphasis on crafting their corporate narrative and ESG story.

The MARS Agency – New York, NY (1/20 – 1/24) VP, Group Creative Director

·     Guided the creative product for two of the agency’s largest clients, while supporting agency initiatives, thought leadership and new business endeavors.

·     Manage multiple remote teams, based in New York and Detroit, providing mentorship and guidance to elevate the teams and the work.

·     Drive the creation of innovative, impactful creative, including award-winning, commerce-led campaigns.

·     Experienced presenter at agency and industry events.

Grounded/TCC Global – New York, NY (3/19 – 1/20) Creative Director

·      Directed and concepted creative development for a B Corp certified, Innovation and Activation Consultancy that transforms purpose into profit.

·      Led in-house creative services to the world’s largest loyalty company, including pitch support, in-store activations and collateral.

Geometry Global – New York, NY (8/15 – 3/19) – Associate Creative Director

·      Won and launched the Chase Pay mobile app. Developed the end-to-end campaign from strategy to execution, including digital, social, video content, radio, OOH and print.

·      Managed a team of creatives across various levels and executions.

·      Founding writer for WPP’s effie-winning Team Unilever Shopper. Specifically led all copy and concept programs for the Food & Refreshment portfolio across North America, including Hellmanns, Knorr, and Good Humor.

Hunter Straker – Norwalk, CT (10/13 – 8/15) - Copywriter

·      Developed strategic marketing communications for clients including; Starbucks, Clorox, McCormick, Anheuser-Busch InBev, Georgia Pacific, Juicy Juice, Boulder Brands, and vitaminwater.

·      Created digital and printed content for brands, designed to drive consumer engagement and trial (Starbucks, vitaminwater).

·      Generated targeted communications for experiential initiatives (Starbucks Target Holiday, Tazo Chai House Party).

EMOTE Therapy – Chicago (5/13 – 12/13) – Blogger

·      Developed relevant content focused on driving traffic and trial for EMOTE website

·      Provided postings on site blog, Facebook and Twitter

Finestra Center, LLC – Chicago (3/10 – 12/11) – Partner/Therapist

·      Built a private therapy practice from the ground up, utilizing marketing strategies to drive client acquisition

·      Provided psychotherapy services, supervised therapists, and created/delivered presentations for various organizations

Former Work – Baltimore/Chicago (2/99 – 12/11) – Clinical Social Worker

·      Provided behavioral health services to a variety of populations at two major children’s hospitals

·      Participated on multi-disciplinary teams, supervised junior social workers, and held leadership roles

EDUCATION

1998 – MSW Social Work, University of Michigan

1997 – BA Psychology/Health & Human Services, State University of New York at Buffalo