GROUP Creative Director | WRITER | CONCEPTOR

EXPERIENCE

Grounded – Westport, CT (4/24 – Present) Creative Consultant/Director

  • Provides client management, creative strategy and conceptual/copywriting services to a Pharmaceutical client for internal and external campaigns.

  • Collaborates with strategy to develop the client’s corporate narrative and ESG story.

The MARS Agency – New York, NY (1/20 – 1/24) VP, Group Creative Director

  • Guided the creative product for two of the agency’s largest clients, while supporting agency initiatives, thought leadership and new business endeavors.

  • Manage multiple remote teams, based in New York and Detroit, providing mentorship and guidance to elevate the teams and the work.

  • Drive the creation of innovative, impactful creative, including award-winning, commerce-led campaigns.

  • Experienced presenter at agency and industry events.

Grounded/TCC Global – New York, NY (3/19 – 1/20) Creative Director

  • Directed and concepted creative development for a B Corp certified, Innovation and Activation Consultancy that transforms purpose into profit.

  • Led in-house creative services to the world’s largest loyalty company, including pitch support, in-store activations and collateral.

Geometry Global – New York, NY (8/15 – 3/19) – Associate Creative Director

  • Won and launched the Chase Pay mobile app. Developed the end-to-end campaign from strategy to execution, including digital, social, video content, radio, OOH and print.

  • Managed a team of creatives across various levels and executions.

  • Founding writer for WPP’s Effie award-winning Team Unilever Shopper. Led copy/concepting for the Food & Refreshment portfolio across North America, including Hellmanns, Knorr, and Good Humor.

Hunter Straker – Norwalk, CT (10/13 – 8/15) - Copywriter

  • Developed strategic marketing communications for clients including; Starbucks, Clorox, McCormick, Anheuser-Busch InBev, Georgia Pacific, Juicy Juice, Boulder Brands, and vitaminwater.

  • Created digital and printed content for brands, designed to drive consumer engagement and trial (Starbucks, vitaminwater).

  • Generated targeted communications for experiential initiatives (Starbucks Target Holiday, Tazo Chai House Party).

 

EMOTE Therapy – Chicago (5/13 – 12/13) – Blogger

  • Developed relevant content focused on driving traffic and trial for EMOTE website.

  • Provided postings on site blog, Facebook and Twitter.

 

BOARD SERVICE

American Lung Association – Connecticut (7/24 – Present) – Local Leadership Board Member

  • Serve as a member of the CT Local Leadership Board, supporting ALA priorities and mission, including policy initiatives and fundraising efforts.

FORMER CAREER/WORK

Various Healthcare Providers – Baltimore/Chicago (2/99 – 12/11) – Licensed Clinical Social Worker

  • Provided behavioral health services to a variety of populations at two major children’s hospitals and through a private psychotherapy practice.

  • Participated on multi-disciplinary teams, supervised junior social workers, and held leadership roles

 

EDUCATION

MSW Social Work, University of Michigan

BA Psychology/Health & Human Services, State University of New York at Buffalo