In Spring of 2021, what was then Nestlé Waters wanted to make a splash at Walmart in the lead up to Earth Day. The goal was to position their regional spring waters as the bottled water choice that was MadeBetter® - drafting off their ATL campaign. As experts in the commerce space, we knew that in order for Walmart to take on the program and offer more floor space for product in-store, they’d have to see some investment from the brand, and they’d want to feel special in the process, as in having a campaign that felt tailored to their shoppers.

With strong insights and strategy, we knew that in a world where everyone is asked to do more and more for the planet, our target at Walmart wanted to feel good about things they were already doing. With the brand’s MadeBetter® work and somewhat tricky to explain pledge as mandatories, we crafted our Flow It Forward concept, making water the focal point of giving back. Through custom influencer content and a robust Walmart.com brand page, we reinforced efforts shoppers were already making and provided inspiration to keep them going. Ultimately, our efforts paid off with results that led to huge sales wins at Walmart, leading to a continuation of the theme in years to come and expanion to other retailers.